At first glance, the world market can seem HUGE and outside of ones reach. Extending your reach, in business by the use of the Internet and Telephone, become huge profiting tools for small and large businesses. I share with you an article by Ken Bernard, Jr. found on “Portfolio.com” below on how this is being done with a small town. I would also prepose a second look into out reach calls performed by professional telesales teams. A voice extends the reach and feelings of a business.

“At first glance, Sonoma seems like a quirky town, a tourist magnet in the heart of Northern California’s stunningly beautiful wine country 45 miles north of San Francisco.

You can stop in at a diner surrounded by vineyards and overshadowed by emerald-green ridges and get a grilled chicken sandwich with sloppy special sauce and vegetables that will be featured on the Food Network show Diners, Drive-ins, and Dives. But entrepreneurs in this town of 9,000—and anecdotally at least, they seem to be everywhere–may be onto something. You don’t have to be situated in a big city to have global ambitions.

Take Vode Lighting.

Housed in a metal building about a mile away from Sonoma’s movie set of a town square, Vode looks like one of those businesses that could be anywhere. And that’s kind of the point.

Tom Warton, George Mieling, and Scott Yu started Vode in 2005 to provide unique lighting solutions to businesses and public buildings—targeted to architects. “What we do is make an architectural modular lighting system using energy-efficient light sources. We call it a kind of lighting Lego set for designers,” Warton says.

That meant that from the beginning, its markets were far beyond the small town where they chose to locate. And despite the recession, business has taken off.

“We went black in the first 12 months,” says Warton, the company’s president. Vode will be “well into” $5 million to $10 million in revenue this year.”

READ MORE HERE…

I have found that with the proper emphasis placed on the “global client” you can extend your reach. Growing success of the telephone sale as a consolation assistant might maintain relationships on going. I love to see Entrepreneurs extend the reach of their business and utilize such tools!